"I've stopped buying Anchor butter. The reward scheme is incredibly mean in my opinion. These things ought to be an incentive to buy the product. I have switched to Co-Op own brand."
And, to prove the contempt they have for us (customers), I got this reply -
"Thanks so much for getting in touch with us.
Thanks also your feedback about the selection of rewards on the Anchor Rewards Club.
Keep entering those codes and building up your points, as new kitchenware items are added to the site on a regular basis. These items are all free delivery.
Your points won't expire in the meantime.
In the meantime, we also have plenty of other rewards such as experiences available.
Click here to find out more - https://rewardsclub.anchordairy.co.uk/experiences."